LUCKY SOAP
Branding, product design
Whats the story behind it?
LUCKY SOAP, bringing luck through rubbing luck.
People rub and lather statues believed to bring good fortune, wearing them down with time. We've incorporated this act of wishing into soap a daily item for rubbing and wishing.
We've infused the act of washing hands with daily luck. The symbols of luck within the soap and the act of rubbing them consciously or unconsciously refreshes today's mood and adds a touch of joy to everyday life.
LUCKY SOAP
We've portrayed symbols in bas-relief, taking inspiration from statues of good luck, and crafted the package using metallic materials. Additionally, a scratch card with messages related to these symbols of luck is included in a lottery-style format.
